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(1). What your secretary tells people you don’t want to talk to on the phone.
“Oh, I’m sorry, Mr. Williamson had to step away for a minute … can I take a message? You’d like to hold? Hmmm … perhaps I should just put you through to voicemail…”
(1). Actual people who staff one of your branch offices. Did you ever see “The Office”? It’s like that.
“So, we’re looking to expand into Uzbekistan. We’re going to need boots on the ground over there, so…Steve? Up for a road trip?”
(1). A term used in an attempt to compare the results of a marketing effort to a nuclear event. It’s not, by the way, a nuclear event … it’s not even going to be mentioned at next month’s town hall meeting. Worth it!
“Well, I think we’ve achieved critical mass at this point so we can move on to the next stage … did somebody say ‘roadshow‘?!”
