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(1). What your secretary tells people you don’t want to talk to on the phone.
“Oh, I’m sorry, Mr. Williamson had to step away for a minute … can I take a message? You’d like to hold? Hmmm … perhaps I should just put you through to voicemail…”
(1). A software application, program or service offering that is unique to a company (and usually subject to patents or copyrights), often strikingly similar to a dozen other software applications, programs or service offerings by the company’s competitors (and probably designed using pirated software provided by disgruntled ex-employees).
“Alright everyone, we have finally rolled out our proprietary dashboard. It took two years, countless hours and thousands of dollars, but I think we are finally going to be able to pull in Google Analytics! What? Yes, that’s pretty much all it does. No, I don’t think it makes more sense to just log in to Google Analytics. This thing has our logo on it!”
(1). That underselling new competitor that’s going to run your little mom-and-pop operation right out of business.
“Let’s be a disruptor in the sector, that’s where we want to be.”
Props to R. James for the submission.
