Story

Cheesy Corporate Lingo CheesyCorporateLingo.com 27 February 2012

 

(1). A term used by salespeople in struggling business units to generally describe their service pitch to clients and intermediaries, meant to impart an endearing and almost human quality on the offering.

 

“I think we have a compelling story to tell about our expertise in the powdered milk space.  Now, let’s hit those phones!”