(1). The portion of a website that companies usually flood with scrolling pictures of happy people and inspirational testimonials about their products. It is usually used to portray themselves as warm and caring, when they most likely are anything but.
“You know what we need in the hero space, John? More pictures of people in suits succeeding! And….and….whales breaching the water! Nothing says “buy our pharmaceutical supplies” like whales breaching!
(1). A term used by companies to describe a mythical place full of rainbows and lollipops where files are readily accessible online, nothing ever gets lost or misfiled and machines collect dust in darkened copy rooms.
“Everybody, I have big news. This office will be a completely paperless environment by Q1 of 1998.”