(1). A check to make sure the action you are recommending will help your client sleep better at night.
“The important thing to ask yourself, Mrs. Gilchrist, is whether putting your entire retirement savings into shares of Facebook is going to pass the pillow test. Given the commissions I would make on the trade, I would say ‘yes’.”
(1). How Ops or Tech tells you they have no interest in doing whatever it is you want them to do.
“Hmm … so, you’d like us to take over the quarterly account performance metrics reporting … well, I think the first step is for us to conduct a level of effort analysis to see if we are able to resource that … we’ll get back to you ….”