(1). A nautical term describing favorable conditions which should facilitate positive results.
Tailwind
RANDOM LINGO
Gaining Traction
(1). What you tell your boss when he asks how much the company’s made off of that really expensive ad campaign you talked him into running.
“Well, I don’t think it’s right to measure our success in dollar terms, you know? But I can say that we’re gaining traction in our target demos, except for men 18 to 49, women 25 to 55 or children.”
Golden Springboard
(1). Using the huge company you work for’s reputation to get a big job at a lesser firm. Your interviews generally include phrases like “more advancement potential” and “looking to expand my horizons” or some other euphemism for “because I’m never getting promoted here ever”.
“I’m totally gonna use this place as the golden springboard to big bucks at some start up somewhere. I just don’t think I’m able to really spread my wings here anymore.”