(1). To try to re-focus a discussion that has drifted into a hypertechnical area (see in the weeds) back to the bigger picture.
Take A Step Back
RANDOM LINGO
Value Proposition
(1). A term used to describe a pitch by a struggling business unit to try to explain to the firm’s sales force why they should be marketing their product or service (see value add, nice-to-have). Value Propositions often appear desperate, but are useful in providing members of the business unit with bullet points for their resumes, which likely will need to be updated shortly.
“So, let me get this straight. Your firm’s value proposition is that you’re the ‘Pluto’ of the marketing world and you’re making a comeback?”
Go-Forward Basis
(1). The time period for which you are going to correct that egregious accounting error your new associate just discovered.
“Thanks for pointing this issue out to us, Caitlin. Even though this has clearly been a problem for years, I think it’s best that we adjust our practice on a go-forward basis.”