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(1). In finance, to sell investments that have appreciated quickly in an attempt to lock in profits. The phrase is used by financial advisors when speaking with clients to provide them with a sense of accomplishment that will; 1 lead to their approval, and 2 allow the advisor to gloss over the poor performance of other investments in the portfolio.
(1). Your assigned region of coverage. You know … what they used to just call your “territory”.
“Mike, we’d like your geofocus to be the southeast corner of Lincoln and Barrett. That falafel guy’s been creeping into the area and we need to remind everyone that’s still gyro country!”
Props to Matthew for the submission!
(1). An acronym for Search Engine Result Page that hip SEO’s use to make their tedious job sound cool. (it’s not)
“So you want to rank for the term “butter”. Hmm, I’m not going to lie to you guys, there’s a lot of competition in the SERP’s for that one. How about, “salty butter”. That has a nice ring to it.”
