(1). The day when that obnoxious prospect schedules presentations from several firms for their business. The main purpose of the bake sale is to reinforce the prospect’s own sense of self-worth (oh, and also to waste all of your time since he already hired his brother-in-law’s firm to do the work).
“Well, I think there’s, like, two other firms pitching for this business today. The good news is I got us the last time slot, so I feel pretty good about our chances. You always want to be the last thing they eat at the bake sale, ’cause that’s the only thing they’re going to remember!”
(1). An indeterminate skill or service that is generally considered unimportant or extraneous. Members of unnecessary business units (see nice-to-have) often use the term to justify to management that the service they provide is vital to the company. Value Adds are often difficult to identify and explain, and may provide management with an excuse to liquidate the business unit altogether.
“We need to show the client the value adds we’re bringing to the table here. How else are we going to justify the ridiculous fee we just quoted?”