(1). An initiative undertaken by a company to produce unlimited opportunities. It is, of course, a pipe dream that results in over-diversification and, ultimately, a reversion back to the company’s core competencies (see also cultural evolution).
“We’re planning to adopt a blue ocean strategy for 2013. We’re now going to focus on both importing AND exporting!”
(1). The portion of a website that companies usually flood with scrolling pictures of happy people and inspirational testimonials about their products. It is usually used to portray themselves as warm and caring, when they most likely are anything but.
“You know what we need in the hero space, John? More pictures of people in suits succeeding! And….and….whales breaching the water! Nothing says “buy our pharmaceutical supplies” like whales breaching!