(1). A hokey, colloquial phrase intended to dissuade clients from selling out of a declining investment due to short-term market fluctuations. Clients are often puzzled as to the phrase’s meaning, leading them to take no action, which was, of course, the speaker’s intent.
(1). The attempt by management to institute changes to a company’s infrastructure in order to rejuvenate their dying and obsolete business (i.e. layoffs and store closings).
“Team, as you know, with changes in technology, the spending habits of our customers are shifting. In response to these changing times, our company is undergoing a cultural evolution. Corporate has asked all of us to attend an offsite next week, so they can roll out their new list of ‘Core Beliefs’. Oh, not you, Joe…would you mind coming to my office after this meeting…?”