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(1). A frequently misused term intended, we think, to indicate there’s some real brain power behind whatever meaningless opinion you’re about to tell us.
“So, my thought process is this … if we move the accounting staff to the other end of the hall and the marketing department closer to my office, we should be able to maximize our potential for better-looking interns in the second quarter.”
(1). An unnecessary (but so necessary) document a company uses to tout previous accomplishments and put stars in the eyes on new prospects so that they hire them. Usually they are only created around well-known brands, because nobody cares that you helped that company down the hall do great…what do those guys do again? Something with David Bowie memorabilia right?
“We’d like to show you a case study that we did for a company that sells David Bowie memorabilia. Wait a minute, Mike! I told you to make a case study for the Chloé site, not the David Bowie site! When we get back to the office we’re gonna be making some ch ch ch changes!”
(1). Media neutral. It’s supposed to mean that there is no preference for a given media channel in advertising, but it really just means the agency doesn’t know what it’s doing and doesn’t want to commit to anything lest it appear stupid.
“We’ve been relatively media agnostic for our campaigns these days…why, what are you guys doing…you know…specifically….”
Props to Deb for the submission.
