(1). A fancy way to say “talking to customers”, used by consultants to push some new seminar your bosses think will make you more personable or something.
“Okay team, I want you to welcome Mitch here who’s going to be talking to us about maximizing client engagement. Please give Mitch your full attention for the next three hours as he explains his system for making the most of your client meetings. I’ll be available by Blackberry if anyone needs me … have a nice weekend!”
(1). When a third party is called in (usually your friend) to say the same exact thing you are saying to a long-standing client who no longer trusts your opinion.
“Hey Paul, I’ve hit a wall with one of my clients and I’m going to need you to be the cool uncle for me. Can you write me an email saying that you think it’s a great idea to shut down the website for 30 days to build some mystery around the brand? I think it’s a home run!