(1). When you sit down with a stockbroker to see if you can glom onto his book of business (or … ahem! … “look for potential synergies“).
“So, I went through a little hand-to-hand combat with Ken and I think we were able to identify a couple of accounts where we could be helpful. He wants us to do it at no charge, of course, which may be a bit of a challenge.”
(1). Media neutral. It’s supposed to mean that there is no preference for a given media channel in advertising, but it really just means the agency doesn’t know what it’s doing and doesn’t want to commit to anything lest it appear stupid.
“We’ve been relatively media agnostic for our campaigns these days…why, what are you guys doing…you know…specifically….”