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(1). Term used to sell a super-expensive yet totally useless idea to a client.
“We’re gonna turbo charge your pet food campaign by live-casting happy marmots dancing on the moon on your custom YouTube channel! You know…the Internet loves funny animals nowadays….”
Props to Laurent P. for the submission.
(1). You’re going to die … soon.
“I want you guys to go through the client list and try to find anyone getting ready for final exams. We need to get them signed up for cemetery insurance asap!”
(1). To very publicly assume responsibility for a certain project or assignment so that your bosses will notice (see go-getter) in the hope that it will lead to either a promotion, raise or both.
“Gil, we’re impressed at how you’ve really taken ownership of this project and made it your own. Now, I’m not exactly thrilled that you’ve devoted so much of your work day to planning the office Christmas party, but…”
