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(1). Term used to sell a super-expensive yet totally useless idea to a client.
“We’re gonna turbo charge your pet food campaign by live-casting happy marmots dancing on the moon on your custom YouTube channel! You know…the Internet loves funny animals nowadays….”
Props to Laurent P. for the submission.
(1). A positive-sounding way to describe a poor condition or situation, in an attempt to maintain the illusion that all conditions or situations are actually good ones.
(1). A term used to describe something that takes a really, really, REALLY long time to show any sort of return. Like running a website about corporate jargon.
“Well Alan, SEO is a real slow burn. I realize that you believe everyone is looking for homemade marmalade on Google, but I don’t know if this is the right channel for you to focus on.”
