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(1). Term used to sell a super-expensive yet totally useless idea to a client.
“We’re gonna turbo charge your pet food campaign by live-casting happy marmots dancing on the moon on your custom YouTube channel! You know…the Internet loves funny animals nowadays….”
Props to Laurent P. for the submission.
(1). When a third party is called in (usually your friend) to say the same exact thing you are saying to a long-standing client who no longer trusts your opinion.
“Hey Paul, I’ve hit a wall with one of my clients and I’m going to need you to be the cool uncle for me. Can you write me an email saying that you think it’s a great idea to shut down the website for 30 days to build some mystery around the brand? I think it’s a home run!
Props to Stephan B. for the submission!
