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(1). Term used to sell a super-expensive yet totally useless idea to a client.
“We’re gonna turbo charge your pet food campaign by live-casting happy marmots dancing on the moon on your custom YouTube channel! You know…the Internet loves funny animals nowadays….”
Props to Laurent P. for the submission.
(1). The person on your team that you parade in front of clients to make them feel more comfortable that you all have actual experience.
“Let’s get Dan in on the meeting next week. I think having a grayhair in the room will give our pitch a little more gravitas.”
(1). Something a company seems to develop when faced with the possibility of trying something new or spending money on something that will benefit its employees.
“Management seems to have an allergy to upgrading to Windows ME. Don’t you think it’s about time…?”
