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(1). In real estate listings, a nice way to say “in a really dangerous neighborhood”.
“The location? Oh, it’s really an up and coming area! They just tore down the Laundromat, and I heard a Family Dollar’s going up where the old halfway house used to be!”
(1). That rich guy who calls you constantly to complain about his bill every … stinking … month.
“We’re really trying to focus our business on high-net worth individuals these days. I hope you like being called ‘boy’!”
(1). An unnecessary (but so necessary) document a company uses to tout previous accomplishments and put stars in the eyes on new prospects so that they hire them. Usually they are only created around well-known brands, because nobody cares that you helped that company down the hall do great…what do those guys do again? Something with David Bowie memorabilia right?
“We’d like to show you a case study that we did for a company that sells David Bowie memorabilia. Wait a minute, Mike! I told you to make a case study for the Chloé site, not the David Bowie site! When we get back to the office we’re gonna be making some ch ch ch changes!”
