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(1). A hugely rich prospect which, if they become a client, will probably allow the broker to go out and buy that Maserati he’s had his eye on.
“So, I heard Scott over there landed a whale last week. I also heard you didn’t, so…I think we’re going to have to let you go, Gary.”
(1). An impossible-to-identify goal that keeps shifting and changing with the whims of your client or manager. Just try to hit it … just try!
“So, Eric … I think we finally have what Ari’s looking for. It was a bit of a moving target, but it looks like if we just eliminate the ‘liabilities’ line-item, his company’s financials will match what he wanted.”
(1). What your digital agency says they are doing on a month to month basis.
“The SEO team’s on-going optimizations are really starting to support the SEM team’s optimized landing pages which assist the Social Media team’s plan to optimize your site’s experience….get it?
