(1). Ongoing client relationship management. The term is generally used to describe the absolute smallest amount of work you think you can do to avoid the client firing you.
“Now that the client’s accounts are all in and invested, it should really just be down to basic care and feeding at this point. As I always say – Get ’em in, get ’em invested, then see you in January!”
(1). A term used by senior management during an internal brain-washing session (see drink the Kool-Aid) to suggest something is voluntary, when it is, in fact, mandatory.
“Team, the company volunteer program is taking place next Thursday. While no one is required to participate, we anticipate excellence from each and every one of you. Performance reviews will be held the following Monday.”