(1). When a third party is called in (usually your friend) to say the same exact thing you are saying to a long-standing client who no longer trusts your opinion.
“Hey Paul, I’ve hit a wall with one of my clients and I’m going to need you to be the cool uncle for me. Can you write me an email saying that you think it’s a great idea to shut down the website for 30 days to build some mystery around the brand? I think it’s a home run!
(3). To plan out connec…oh, whatever, it’s just some stupid expression tech guys use to make it sound like whatever project they’re working on is going to be way more complicated than it actually will be….
“Okay, so before we can get started on the functional spec for the new GUI, we’re going to have to map the current system flows, inter-custody SEFT protocols and…man, this sounds like a lot of work…any room in the budget for a consultant?”