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(1). The tough love statement you need to tell your client when they refuse to believe that nobody likes their brand, company, or product.
“Listen Mike, it doesn’t matter how many times you say “everyone loves our manure scented candles” and “they smell like nature”, it just isn’t true. Your baby is ugly. Manandles stink, literally.”
(1). An outline of a proposed strategy or other subject requiring in-depth explanation, usually written by multiple parties (see living document) and rarely used by anyone.
“Hey, Tom. Did you happen to read my white paper on the new coffee machine for the office? Either way, I set up a team call to discuss this Friday at 4:30. Hope you can attend.”
(1). A euphemism for outsourcing certain functions to another firm or service provider, intended to imply that the use of the other provider is to the customer’s benefit, as opposed to simply a cost-saving measure, which it invariably is.
