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(1). The tough love statement you need to tell your client when they refuse to believe that nobody likes their brand, company, or product.
“Listen Mike, it doesn’t matter how many times you say “everyone loves our manure scented candles” and “they smell like nature”, it just isn’t true. Your baby is ugly. Manandles stink, literally.”
(1). A polite way to acknowledge a suggestion or idea that you actually think is completely irrelevant or incorrect.
“That’s a fair point, John, and thanks for raising it. Although, I’m not sure getting back into the subprime mortgage game is the way to go right now.”
(1). A term used by salespeople in struggling business units to generally describe their service pitch to clients and intermediaries, meant to impart an endearing and almost human quality on the offering.
“I think we have a compelling story to tell about our expertise in the powdered milk space. Now, let’s hit those phones!”
