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(1). The tough love statement you need to tell your client when they refuse to believe that nobody likes their brand, company, or product.
“Listen Mike, it doesn’t matter how many times you say “everyone loves our manure scented candles” and “they smell like nature”, it just isn’t true. Your baby is ugly. Manandles stink, literally.”
(1). To bring it up, start the conversation around it.
“When we get to budgets, I’ll let you tee up that conversation.”
Props to Lisa M. for the submission.
(1). A nice way to tell someone their proposal (which they thought was great) needs serious revisions.
“Thanks for that, John. I think it’s a great jumping off point for us to nail down how to handle this project. Eric, why don’t you run point on this going forward…”
