(1). A few hours during a product sales rep’s visit to your office where your staff members can drop in to ask questions that can easily be answered by just reading the FAQs.
“Hey, thanks for making the trip up here, Tom. So, we have you presenting to the office around 10, then scheduled some ‘doctor’s in’ time before your lunch meeting with Joe and Karl. Since we decided not to provide them any training on the new system, our people have a lot of questions for you!”
(1). That hot night out with a prospect intended to close the deal.
“Hey, Tom. Got my “sell” dinner tonight with that big hedge fund guy and I want to show him a good time. You still got that friend over at Jiggles? I really want this guy to leave with a smile on his face!”