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PAY OUR BILLS
(1). The guy who takes the client out to lunch occasionally, but does no real work on the account.
“So, Steve will still be the quarterback of your relationship, but you should feel free to reach out to any of us if you have any specific questions relating to the management of your accounts. He likely will be out of the office when you call.”
(1). To omit some critical piece of information during a sales pitch (i.e. fees, your actual capabilities, etc.).
“Look, Dean … we’re not trying to play hide the ball here! We can’t NOT tell this guy we don’t actually know how to build his website and that your little brother – who’s sixteen by the way – is going to be doing it for us!”