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(1). To double-check your half-assed work before anyone sees it.
“Hey, Jim. I’m going to need to you stay late tonight. I just want to tick and tie everything in our presentation before sending it out.”
(1). What you tell your boss when he asks how much the company’s made off of that really expensive ad campaign you talked him into running.
“Well, I don’t think it’s right to measure our success in dollar terms, you know? But I can say that we’re gaining traction in our target demos, except for men 18 to 49, women 25 to 55 or children.”