(1). A suggestion made during a meeting or conference call to make sure everything being discussed makes sense (see take a step back, smell test). “Sanity Checks” usually result in the discussion being tabled until a later date while the topic (which invairably makes no sense) is being researched further.
(1). A term used in an attempt to compare the results of a marketing effort to a nuclear event. It’s not, by the way, a nuclear event … it’s not even going to be mentioned at next month’s town hall meeting. Worth it!
“Well, I think we’ve achieved critical mass at this point so we can move on to the next stage … did somebody say ‘roadshow‘?!”