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(1). What you tell your boss when he asks how much the company’s made off of that really expensive ad campaign you talked him into running.
“Well, I don’t think it’s right to measure our success in dollar terms, you know? But I can say that we’re gaining traction in our target demos, except for men 18 to 49, women 25 to 55 or children.”
(1). To beat an issue to death over and over again, usually for the benefit of one guy on the conference call who just can’t seem to get it.
“Look, fellas…I don’t want to make glue out of a dead horse here, but I’m still not seeing the benefit to switching to GEICO.”