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(1). Media neutral. It’s supposed to mean that there is no preference for a given media channel in advertising, but it really just means the agency doesn’t know what it’s doing and doesn’t want to commit to anything lest it appear stupid.
“We’ve been relatively media agnostic for our campaigns these days…why, what are you guys doing…you know…specifically….”
Props to Deb for the submission.
(1). IT or Ops term for releasing a new software program or application, intended to create a sense of accomplishment among programmers and processors for a systems-enhancement that will likely go unnoticed.
“We’re planning to go live with the new intranet homepage over the weekend. Great job, everyone! Now our employees will have a slightly nicer-looking webpage to jump to ESPN.com from every morning!”