Jedi

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(1).  A word that compares an individual who excels in their particular field to Luke Skywalker, Yoda, and that other guy Samuel L. Jackson played in the awful Star Wars prequels.

 

“Pat here is our resident SEO jedi and by far the best option to achieve your websites organic goals.  So these other guys aren’t the agency you’re looking for, move along.”

 

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Join Forces

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(1).  Term used in advertising when two firms merge (due to takeover, government intervention, bankruptcy, etc.) to imply that customers should actually be pleased with what will likely result in poorer service and higher fees.

 

“We are proud to announce that the Bank of the Southern Climes has joined forces with First National Bank of Blister County to bring you an even better client experience than ever before.  Please note the following branch closings…”

 

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Juggle

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(1).  To work on multiple tasks or assignments at once (see balls in the air), often used during stress-induced nervous breakdowns occurring after a new, unexpected additional assignment has been given.

 

“I’m juggling so many things right now, I can’t take it!  If Fred gives me one more thing to do, I’m going to go postal!”

 

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Jump Ship

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(1).  To quit your job after learning (or strongly suspecting) your company is going down.

 

“So, I heard Aaron jumped ship last week.  That’s the second guy to go in the last two weeks!  And guess who’s getting all their accounts?  Go on, guess!”

 

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Jumping Off Point

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(1).  A nice way to tell someone their proposal (which they thought was great) needs serious revisions.

 

“Thanks for that, John.  I think it’s a great jumping off point for us to nail down how to handle this project.  Eric, why don’t you run point on this going forward…”

 

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