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(1). To take away all but one option, usually resulting in someone lashing out publicly at work (bad) or simply getting drunk after work and lashing out publicly then (worse).
“So, I feel kinda bad, but I totally backed Josh into a corner today on the Hendrickson account. He just wouldn’t do what I wanted, so I just looped in the client and asked him again. It worked, but I don’t think I’m getting invited to his summer barbecue anytime soon.”
(1). A term used to describe a pitch by a struggling business unit to try to explain to the firm’s sales force why they should be marketing their product or service (see value add, nice-to-have). Value Propositions often appear desperate, but are useful in providing members of the business unit with bullet points for their resumes, which likely will need to be updated shortly.
“So, let me get this straight. Your firm’s value proposition is that you’re the ‘Pluto’ of the marketing world and you’re making a comeback?”