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(1). A term used to describe a pitch by a struggling business unit to try to explain to the firm’s sales force why they should be marketing their product or service (see value add, nice-to-have). Value Propositions often appear desperate, but are useful in providing members of the business unit with bullet points for their resumes, which likely will need to be updated shortly.
“So, let me get this straight. Your firm’s value proposition is that you’re the ‘Pluto’ of the marketing world and you’re making a comeback?”
(1). The guy who takes the client out to lunch occasionally, but does no real work on the account.
“So, Steve will still be the quarterback of your relationship, but you should feel free to reach out to any of us if you have any specific questions relating to the management of your accounts. He likely will be out of the office when you call.”