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(1). An initiative undertaken by a company to produce unlimited opportunities. It is, of course, a pipe dream that results in over-diversification and, ultimately, a reversion back to the company’s core competencies (see also cultural evolution).
“We’re planning to adopt a blue ocean strategy for 2013. We’re now going to focus on both importing AND exporting!”
Props to Jack D. for the submission.
(1). Negative ads and rhetoric designed to focus everyone’s attention on some insignificant detail of a candidate’s past (and away from his opponent’s lack of qualifications). So, in other words, every campaign ever.
“This is ridiculous! It’s just a blatant smear campaign by the Senator in an attempt to make it look like I cheat on my wife. It’s disgraceful! I only cheated on my wife that one time…last week…with my secretary…in my kid’s room.”