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(1). A totally lame tech-sales way to describe straight-through processing … whatever that is.
“So, all you have to do is click ‘send’ and the email automagically is sent to the address you typed in! Automagically!”
Props to Denise M. for the submission.
(1). When a firm (usually an agency) shamelessly flaunts ‘big’ brands that they have ‘worked’ with in the past to make themselves look more attractive to prospective clients. Usually this is represented by a slide within a powerpoint presentation that looks strikingly similar to Dale Earnhardt’s car during a race.
(2). The corporate way to say “Name-dropping”.
“Listen everyone, to get this account we are going to have to take a NASCAR approach to this deck. Throw every client and project we have done in the last 20 years at them. If we still send them a Christmas card, then their logo is going on that slide!”