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(1). That garbage your manager keeps spouting rather than giving you your numbers.
“What is Mike even saying right now?! It’s just a bunch of lame corporate speak. What the hell is a value proposition anyway?”
(1). Another way of describing the sporadic and (most likely) canned emails you send your clients every few months to make it look like you’re regularly in touch with them.
“Great talking to you, Richard. Let’s be sure to keep the line of communication open on that mortgage you’re thinking about. Remember – I’m here for YOU!”