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(1). Used to refer to a sales team with insufficient resources or seniority. Often used in a self-deprecating way to refer to one’s own efforts to land new clients, while at the same time having the alternative meaning of the sales leader overcoming the insufficiencies of his organization and persisting to win new clients.
“We just completed the European tour. It’s tough man, just two guys and a dog. But we did have good traction with a couple key accounts.”
Props to Adam T. for the submission!
(1). An initiative undertaken by a company to produce unlimited opportunities. It is, of course, a pipe dream that results in over-diversification and, ultimately, a reversion back to the company’s core competencies (see also cultural evolution).
“We’re planning to adopt a blue ocean strategy for 2013. We’re now going to focus on both importing AND exporting!”
Props to Jack D. for the submission.