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PAY OUR BILLS
(1). A term coined by Kevin Ashton in 2009 that speaks to the concept of machines talking to machines and learning our habits so that less waste and loss is created. While this is a great idea in theory, it’s basically saying that one day refrigerators, toasters, televisions, etc. will eventually revolt against the human race and take over the world. I don’t know about you, but I have no problem opening my refrigerator, seeing I am out of eggs, and then going to the store to restock said eggs.
“Hey Steve, you hear about this Internet of Things stuff? Google’s acquisition of Nest is going to change the way we talk to our devices! Everything is going to be connected and I’ll never run out of toilet paper again! What? So the device has to be connected to the internet? Hmm…there has to be a company somewhere in Japan that has an internet-enabled toilet. Ok, we’re going off the rails a bit here, but once I find or invent that toilet, life is gonna be great!”
(1). A term used to describe something that takes a really, really, REALLY long time to show any sort of return. Like running a website about corporate jargon.
“Well Alan, SEO is a real slow burn. I realize that you believe everyone is looking for homemade marmalade on Google, but I don’t know if this is the right channel for you to focus on.”