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(1). What you tell your boss when he asks how much the company’s made off of that really expensive ad campaign you talked him into running.
“Well, I don’t think it’s right to measure our success in dollar terms, you know? But I can say that we’re gaining traction in our target demos, except for men 18 to 49, women 25 to 55 or children.”
(1). A guy who cracks under pressure, usually resulting in missed deadlines, poor performance reviews and/or embarrassing nervous breakdowns in the office pantry.
“Boy, what a couple of rusty buckets! The minute the clients started questioning our fees, Mike and Jim folded like cheap suits!”