(1). n – The release of a new product, service offering or application, intended to get empolyees excited about something that likely has no impact on them whatsoever.
(2). v – To release a new product, service offering or application. The term is most often used by IT to allow employees to pretend the application they created (which likely will be used to improve the company’s email inbox capacity) has contributed to the launch of the Starship Enterprise.