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PAY OUR BILLS
(1). A term used to identify the cause of a major problem a company is currently experiencing. While this metaphoric firearm and the silver bullet that can remedy the situation rarely exist, business owners seem to love the chase. In all honesty, the problem is usually due a pile of guns that the business owner has accumulated from years and years of poor business decisions.
(2). In internet marketing, this terms is usually associated with a business owner looking for the cause of a massive drop in organic traffic due to one of Google’s jackass algorithm updates. Thanks Matt Cutts.
“Sean, I’m just looking for the smoking gun in this situation. I don’t understand why linking to all of these gambling and porn sites is such a bad thing. Lot’s of people go to them, hell, I was just on one before this meeting. That’s a strong handshake you have by the way.”
(1). An internal meeting (see pow wow) intended to generate ideas, which quickly devolves into (1) a complaint session about the company, (2) a general discussion on last night’s American Idol results, or (3) one employee explaining all of his or her ideas in detail while the others quietly nod and check their blackberries.
“Team, I really just want this to be a brainstorming session about the direction we want to go in this year, so please feel free to speak your minds. Okay, to start, Ed will be informing you all of the direction we are going to go in this year. Ed?”