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(1). To take expensive and time-consuming exams and classes (see credentializer) in order to add impressive-sounding letters after your name on your resume.
“You’ve got to credentialize that resume, Tom. I mean, look at me. I’ve got my CFP, CLU, CTFA, ChFC, AIAF and Series 7, 63 and 24 licenses. Where did I go to college? Well…that was a long time ago…umm…”
(1). An exam or class taken in order to get some neat-sounding letters after your name.
“So I’m taking my 5th credentializer next week. They don’t make business cards wide enough for me!”
(1). Something you’d like all of your KPIs to be.
“Hmmm … is there any way we can eliminate that line-item marked “fees”? I just don’t think it’ll be optically-pleasing to the client given our performance is down about six percent from last year.”
(1). What your secretary tells people you don’t want to talk to on the phone.
“Oh, I’m sorry, Mr. Williamson had to step away for a minute … can I take a message? You’d like to hold? Hmmm … perhaps I should just put you through to voicemail…”
