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(1). To take expensive and time-consuming exams and classes (see credentializer) in order to add impressive-sounding letters after your name on your resume.
“You’ve got to credentialize that resume, Tom. I mean, look at me. I’ve got my CFP, CLU, CTFA, ChFC, AIAF and Series 7, 63 and 24 licenses. Where did I go to college? Well…that was a long time ago…umm…”
0-5+2-2
(1). An exam or class taken in order to get some neat-sounding letters after your name.
“So I’m taking my 5th credentializer next week. They don’t make business cards wide enough for me!”
0-5+1-1
(1). A term used to describe data taken from Google Analytics, Omniture or some other reporting platform, that can be used to create busy work.
“Hey Steve, can we extract some actionable data from Google Analytics to create some deliverables for the client?”
Props to Ross G. for the submission.
+1-1
(1). The day when that obnoxious prospect schedules presentations from several firms for their business. The main purpose of the bake sale is to reinforce the prospect’s own sense of self-worth (oh, and also to waste all of your time since he already hired his brother-in-law’s firm to do the work).
“Well, I think there’s, like, two other firms pitching for this business today. The good news is I got us the last time slot, so I feel pretty good about our chances. You always want to be the last thing they eat at the bake sale, ’cause that’s the only thing they’re going to remember!”
+1-1