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(1). To take expensive and time-consuming exams and classes (see credentializer) in order to add impressive-sounding letters after your name on your resume.
“You’ve got to credentialize that resume, Tom. I mean, look at me. I’ve got my CFP, CLU, CTFA, ChFC, AIAF and Series 7, 63 and 24 licenses. Where did I go to college? Well…that was a long time ago…umm…”
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(1). A common phrase used by sales managers to encourage their employees to work longer hours and more aggressively market their products. The phrase is intended to imply that there is potentially more they could be doing to sell to new clients, when in reality, it is simply a ploy to make it appear management has a longer term plan for the company.
“Team, we really need to take it to the next level if we’re going to continue to claim to be the premier firm in the feral hog extermination industry.”
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(1). A cooking-inspired term comparing low-cost services that are included in a contract to a bundt cake.
(2). Miscellaneous line-items included in a contract to make the client feel good about paying you more than they want to.
“The technology fee and set-up fee are baked in to the contract. I have no idea what those are but we have to put something in there to justify our fee.”
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