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(1). The creation of an artificial political movement by a corporation or special interest group designed to look like an actual “grass roots” movement.
“Occupy Wall Street? That was just a clever bit of astroturfing by Moveon.org. Unlike the Tea Party, which is totally legit…”
(1). A customer’s business environment taking into account all exogenous factors (otherwise known as: reality).
“What we really want to do is get a sense of the ecosystem in which you operate, Sal. So, what can you tell us about your waste management business?”
Props to Vannprime for the submission.
(1). n – The release of a new product, service offering or application, intended to get empolyees excited about something that likely has no impact on them whatsoever.
(2). v – To release a new product, service offering or application. The term is most often used by IT to allow employees to pretend the application they created (which likely will be used to improve the company’s email inbox capacity) has contributed to the launch of the Starship Enterprise.
