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(1). The creation of an artificial political movement by a corporation or special interest group designed to look like an actual “grass roots” movement.
“Occupy Wall Street? That was just a clever bit of astroturfing by Moveon.org. Unlike the Tea Party, which is totally legit…”
(1). In finance, a term used to describe client assets currently managed by the firm. Usually used during sales staff meetings to encourage employees to get their existing clients to increase the size of their relationship with the firm, often through cross-pollination.
(1). A way to indicate you are being all-inclusive (even if you have no idea if you are being all-inclusive).
