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(1). A series of empty promises made to a prospective client, designed to entice them to hire your firm.
“I hear what you’re saying, Al, but we can’t just sell these people a bag of goods and then have them find out we can deliver on about 2% of what we promised! What are we, iPhones?!”
(1). When your product or service becomes synonymous with it’s function. (i.e. Kleenex is a brand of tissue, not the tissue itself, and Google is a search engine, yet people use the brand name as the actual action of searching. See, now you get it, and if you don’t and are upset about not getting it, then grab a Kleenex and go Google it, lady).
“You see Ted, your problem is that you have somewhat of a Kleenex issue on your hands. On one hand, everyone knows your product and brand, on the other, nobody can differentiate between the two and your competitors use both in all of their marketing material. Guess that patent idea I gave you 10 years back makes a whole lot of sense now, doesn’t it Ted?”
(1). A gauge of viability of a political candidate’s proposals and/or credentials, generally employed by their opponent and the good people at MSNBC (if a Republican) or Fox News (if a Democrat). Historically, neither candidate passes this test…ever.
“C’mon, David…the math behind Mitt’s budget plan doesn’t pass the laugh test! Now, the President’s plan to spend trillions on programs you’ll never hear from again on the other hand…that’s real change you can believe in!”
