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(1). A specialty or area of expertise. The term is often used to avoid answering a question you don’t know the answer to.
“Well, international taxation of fishing leases isn’t exactly my bailywick, but I have a few partners who’ll be able to help you. I took the liberty of inviting all of them to this meeting.”
(1). To be careful in your work. You, I’m looking at you.
“I don’t know what I’m going to do with Michelle. She’s been working here for three years and still can’t seem to be able to color inside the lines on anything! I think it may be time to find a new Michelle.”
(1). An unnecessary (but so necessary) document a company uses to tout previous accomplishments and put stars in the eyes on new prospects so that they hire them. Usually they are only created around well-known brands, because nobody cares that you helped that company down the hall do great…what do those guys do again? Something with David Bowie memorabilia right?
“We’d like to show you a case study that we did for a company that sells David Bowie memorabilia. Wait a minute, Mike! I told you to make a case study for the Chloé site, not the David Bowie site! When we get back to the office we’re gonna be making some ch ch ch changes!”
