Baked In

Cheesy Corporate Lingo 28 February 2012


(1).  A cooking-inspired term that is used to compare low-cost services that are included in a contract at no extra cost (wink wink), to a bundt cake.


(2).  Miscellaneous line-items included in a contract to make the client feel good about paying you more than they want to.


“The technology fee and set-up fee are baked in to the contract.  I have no idea what those are but we have to put something in there to justify our fee.”