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(1). A cooking-inspired term that is used to compare low-cost services that are included in a contract at no extra cost (wink wink), to a bundt cake.
(2). Miscellaneous line-items included in a contract to make the client feel good about paying you more than they want to.
“The technology fee and set-up fee are baked in to the contract. I have no idea what those are but we have to put something in there to justify our fee.”
(1). An unnecessarily aggressive way to tell your client your market projections were on target.
“So, if you flip to page two, you’ll see that our numbers were in the kill zone for 2014. BOO YEAH!”
(1). Funds placed in relatively safe, income-oriented investments, intended to convince a conservative-minded client to invest other money in much more risky (read: expensive) investment than they otherwise would.
