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(1). To add content to a presentation or white paper. Usually suggested by those who believe length equals quality.
“Your proposal really lays out the plan perfectly, Don. But I think we should try to beef up the technical portion a bit. The boss will really enjoy wading through pages and pages of technical jargon. I just know he will!”
(1). Endless workdays, typically experienced by junior attorneys, which ultimately lead to either (i) a large bonus based on billable hours, (ii) a speedy move to another industry, or (iii) death.
“Still keeping those lawyers’ hours, Bill? Well, I started a website a while back and now I make my own hours…in between visits to the unemployment office anyway.”
(1). When your product or service becomes synonymous with it’s function. (i.e. Kleenex is a brand of tissue, not the tissue itself, and Google is a search engine, yet people use the brand name as the actual action of searching. See, now you get it, and if you don’t and are upset about not getting it, then grab a Kleenex and go Google it, lady).
“You see Ted, your problem is that you have somewhat of a Kleenex issue on your hands. On one hand, everyone knows your product and brand, on the other, nobody can differentiate between the two and your competitors use both in all of their marketing material. Guess that patent idea I gave you 10 years back makes a whole lot of sense now, doesn’t it Ted?”
