“Okay, guys … we really want to start targeting high-net worth individuals this year. So, we’re going to start calling you ‘investment professionals‘ to show you do more than push product. That said, keep pushing product.”
(1). In the sales world, ABC is an acronym for “Always Be Closing”. Made famous by Alec Baldwin screaming at the sales team in Glengarry Glen Ross in 1992, it is nearly impossible to avoid mentioning that first prize is a Cadillac El Dorado, second prize is a set of steak knives and third prize is “you’re fired”.
“A-Always, B-Be, C-Closing. Always Be Closing.” (We would keep going here and try to insert some different names and words here to get a cheap laugh, but there are simply too many curses in this speech, and let’s face it, it’s hysterical just the way it is. Go here for a full transcript.)