Critical Mass

Cheesy Corporate Lingo 29 June 2013


(1).  A term used in an attempt to compare the results of a marketing effort to a nuclear event.  It’s not, by the way, a nuclear event … it’s not even going to be mentioned at next month’s town hall meeting.  Worth it!


“Well, I think we’ve achieved critical mass at this point so we can move on to the next stage … did somebody say ‘roadshow‘?!”