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(1). A term used in an attempt to compare the results of a marketing effort to a nuclear event. It’s not, by the way, a nuclear event … it’s not even going to be mentioned at next month’s town hall meeting. Worth it!
“Well, I think we’ve achieved critical mass at this point so we can move on to the next stage … did somebody say ‘roadshow‘?!”
(1). To repeatedly go back and forth on voicemail without ever actually connecting. You eventually just email the guy with whatever it is you want.
“Hey, it’s Phil again…sorry for playing phone tag the last few days…give me a buzz when you have a moment…well, I’ll be out of the office the rest of the day, so try you on Monday…”
(1). This can go hand-in-hand with “understand the ask“. Let’s level-set meaning, make sure everyone is on the same page and understands.
“Let’s level set to ensure I understand the ask”. Ugggghh.
Props to Amy J. for the submission!
