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(1). A term used in an attempt to compare the results of a marketing effort to a nuclear event. It’s not, by the way, a nuclear event … it’s not even going to be mentioned at next month’s town hall meeting. Worth it!
“Well, I think we’ve achieved critical mass at this point so we can move on to the next stage … did somebody say ‘roadshow‘?!”
(1). The concurrence of all of the guys in Tech about some new enhancement you want to build, followed by the immediate return to World of Warcraft.
“Let me just socialize this around the office to gain a little floor acceptance and then I think we should be good to go.”
(1). To habitually create a crisis where none truly exists.
“What? Lou said we have a huge accounting error in our quarterly earnings report? I’m sure it’s fine. Lou just likes to cry wolf to bring attention to himself.”
