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(1). A term used in an attempt to compare the results of a marketing effort to a nuclear event. It’s not, by the way, a nuclear event … it’s not even going to be mentioned at next month’s town hall meeting. Worth it!
“Well, I think we’ve achieved critical mass at this point so we can move on to the next stage … did somebody say ‘roadshow‘?!”
(1). The number of things you need to do to accomplish a task on your company’s computer system. The term is usually used when proposing system upgrades that will never be approved.
“Megan, if we spend a few dollars now on this upgrade, it will significantly reduce keystrokes for the entire team, meaning we should be able to keep headcount static for at least another year. Bangalore? No, I wasn’t aware we were moving Operations to Bangalore…”
(1). To split your people into departments in order to operate more efficiently…and to get the weirdos on your staff as far away from clients as possible.
“I think we’re big enough now that we should consider silo-ing off some special functions. Hey Sam, how would you like to run the new Copying and Printing Department?”
