(1). Extra, usually unnecessary, features or services that are used to entice a prospect to buy your product or hire your firm.
“So, this is the Superior, our deluxe model. It’s got all the bells and whistles you could want…MP3 player, remote control, bluetooth…it’s pretty awesome. Oh, the flush handle’s right over here…”
(1). Something your company claims to be after paying someone to plant a few trees in Paraguay, despite the fact that they continue to dump gallons of caustic chemicals into the canal behind that plant of theirs in New Jersey.
“As you all know, we strive to be a good corporate citizen, which is why we are requiring all of you to commute to work in Chevy Volts. I, of course, will continue to commute in my G IV.”