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(1). Anything that is deemed valuable or profitable after the original goals of a campaign are met.
“Heck, we already met our goals for this campaign, any extra personal information we get and can sell to a third party is just gravy!”
(1). The deceptive practice of enticing a new customer with empty promises (read: low fees) only to spring the real deal on them after it’s too late for them to back out.
“What is this, some kind of bait and switch? You’re sign says ‘All You Can Eat’ and, goddamnit, I want more shrimp!”
(1). A fancier way for companies to describe their websites, which usually are anything but fancy.
“Gentleman we need to discuss updating our web properties. I don’t think it is in the company’s best interest to have that dancing baby on there anymore. Feels like we are going for a cheap laugh…although it is a good one…ya know what? Let’s keep it up there.”
