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(1). Anything that is deemed valuable or profitable after the original goals of a campaign are met.
“Heck, we already met our goals for this campaign, any extra personal information we get and can sell to a third party is just gravy!”
(1). A self-promoting way to describe a firm’s customer service or products, meant to imply that the firm is number one in the industry (a claim for which there is likely no basis and is highly disclaimed in the fine print at the back of the promotional material).
“Team, we’re rolling out our new value proposition to reaffirm to the world our best in class status in the industry.”
(1). n – The process of replacing a service provider, usually used by the replacement as a polite euphemism for the sacking of the former when attempting to get information from them.
(2). v – To move an account from one service provider to another, usually used by the new provider during correspondence or conversations with the former in order to avoid reminding them that they have been fired.
