(1). The deceptive practice of enticing a new customer with empty promises (read: low fees) only to spring the real deal on them after it’s too late for them to back out.
“What is this, some kind of bait and switch? You’re sign says ‘All You Can Eat’ and, goddamnit, I want more shrimp!”
(1). A standard PowerPoint presentation used for all prospective clients in which the prospect‘s name is inserted in two or three places to make it appear as if it was prepared just for them.
“Hey Courtney, can you email me a copy of the most recent pitchbook? I just want to make sure all of my phony baloney certifications are listed in my bio.”