(1). A decision made solely based on cost. So … every decision.
“Ken, we’ve decided to go with another provider this year. It’s not a reflection on you or your work at all. It’s basically a resource-driven decision coming down from management. You’re just charging too much for that coffee, Ken.”
(1). A self-promoting way to describe a firm’s customer service or products, meant to imply that the firm is number one in the industry (a claim for which there is likely no basis and is highly disclaimed in the fine print at the back of the promotional material).