BLOG
(1). A term coined during World War II warning people to not openly talk about secure military information that is now used in fear campaigns by The Coca-Cola Company among it’s employees to guard it’s secret formula.
“Shhhh, Bryan!! Listen man, I know you’re new here, but you can’t just go around telling everyone that it’s Pellegrino & Aunt Jemima’s mixed together. Loose lips sink ships around here, big cola is watching…..”
(1). To bill separately for additional services that some competitors may provide free of charge. These fees are generally intended to cover the costs of unnecessary business units (see nice-to-have) whose services can easily be removed from the firm’s offering in a down year and are often waived anyway.
“Everybody, we’re going to start up-charging our clients a technology fee. If anyone asks, just tell them we needed to invest in new technology to make sure their campaign ran at an optimal level. Gold mine.”
