Mass Affluent

Cheesy Corporate Lingo 18 April 2015


(1).  A nice way of describing clients who’re not that rich.


“Look, Jim … we’re not really targeting the mass affluent here.  We’d much rather compete with everyone else for the same 400 or so ultra-high-net-worth clients … hopefully score one or two and then retire before they inevitably get bored with us and move on.”