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(1). Media neutral. It’s supposed to mean that there is no preference for a given media channel in advertising, but it really just means the agency doesn’t know what it’s doing and doesn’t want to commit to anything lest it appear stupid.
“We’ve been relatively media agnostic for our campaigns these days…why, what are you guys doing…you know…specifically….”
Props to Deb for the submission.
(1). Using the huge company you work for’s reputation to get a big job at a lesser firm. Your interviews generally include phrases like “more advancement potential” and “looking to expand my horizons” or some other euphemism for “because I’m never getting promoted here ever”.
“I’m totally gonna use this place as the golden springboard to big bucks at some start up somewhere. I just don’t think I’m able to really spread my wings here anymore.”
(1). A term that compares stealing talent from another company to illegally hunting African rhinoceroses for their ivory.
“I have no problem poaching talent from Google. I mean, it’s not like they are watching us or anything. **ring** **ring** Hmm, another unknown number. Ya know it’s strange, every time I say that, my phone rings. Weird.”
