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(1). Media neutral. It’s supposed to mean that there is no preference for a given media channel in advertising, but it really just means the agency doesn’t know what it’s doing and doesn’t want to commit to anything lest it appear stupid.
“We’ve been relatively media agnostic for our campaigns these days…why, what are you guys doing…you know…specifically….”
Props to Deb for the submission.
(1). The way some people get when someone challenges or disagrees with them, often ending in a public (and relatively salty) series of post-meeting rants.
“Whoa…Mike really got up on his hind legs this morning after David pushed back on his proposal. I mean, did you ever hear someone drop the f-bomb so many times during one conference call?”
(1). A nice way to say “failure”.
“Well, Rob … I would consider losing that $100 million account a great learning opportunity for you. Wherever you end up, I’m sure they’ll appreciate the experience you gained here.”
