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(1). To push staff members to focus their efforts on a certain project, usually as a reaction to the marketing of a new product or service offering (see take it to the next level, all hands on deck).
“We need to mobilize on the new holiday offer this week.”
(1). A gauge of viability of a political candidate’s proposals and/or credentials, generally employed by their opponent and the good people at MSNBC (if a Republican) or Fox News (if a Democrat). Historically, neither candidate passes this test…ever.
“C’mon, David…the math behind Mitt’s budget plan doesn’t pass the laugh test! Now, the President’s plan to spend trillions on programs you’ll never hear from again on the other hand…that’s real change you can believe in!”
