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(1). To push staff members to focus their efforts on a certain project, usually as a reaction to the marketing of a new product or service offering (see take it to the next level, all hands on deck).
“We need to mobilize on the new holiday offer this week.”
(1). An indeterminate skill or service that is generally considered unimportant or extraneous. Members of unnecessary business units (see nice-to-have) often use the term to justify to management that the service they provide is vital to the company. Value Adds are often difficult to identify and explain, and may provide management with an excuse to liquidate the business unit altogether.
“We need to show the client the value adds we’re bringing to the table here. How else are we going to justify the ridiculous fee we just quoted?”
(1). The concurrence of all of the guys in Tech about some new enhancement you want to build, followed by the immediate return to World of Warcraft.
“Let me just socialize this around the office to gain a little floor acceptance and then I think we should be good to go.”
