NASCAR Approach

Cheesy Corporate Lingo 02 October 2013


(1).  When a firm (usually an agency) shamelessly flaunts ‘big’ brands that they have ‘worked’ with in the past to make themselves look more attractive to prospective clients.  Usually this is represented by a slide within a powerpoint presentation that looks strikingly similar to Dale Earnhardt’s car during a race.


(2).  The corporate way to say “Name-dropping”.


“Listen everyone, to get this account we are going to have to take a NASCAR approach to this deck.  Throw every client and project we have done in the last 20 years at them.  If we still send them a Christmas card, then their logo is going on that slide!”