(1). When a third party is called in (usually your friend) to say the same exact thing you are saying to a long-standing client who no longer trusts your opinion.
“Hey Paul, I’ve hit a wall with one of my clients and I’m going to need you to be the cool uncle for me. Can you write me an email saying that you think it’s a great idea to shut down the website for 30 days to build some mystery around the brand? I think it’s a home run!
“I just can’t believe we can’t figure out how to provide annual fee summaries in some kind of automated fashion, Don. Having your team create some kind of bespoke document for every account is lunacy. Can you see if the Tech guys have some kind of solution here? I’m going to let Jim know I’m on top of this, in the meantime. Thanks a bunch.”